TikTok has the highest follower engagement rate over other social channels, with 1 Million recorded daily views in 2019. The user, prominently Generation Z, has flocked to TikTok as a creative, self-expression tool to reach an ever expanding, loyal community. Each and every day, these individuals are creating their own commercials on behalf of brands, as they want to harness the potential that broadcasting on the top most downloaded app has to offer.
WE ARE CURRENTLY RUNNING A NUMBER OF TIKTOK CAMPAIGNS FOR TOP FASHION BRANDS
Motelrocks approached us to run a TikTok campaign on behalf of their brand, as they understood the importance and capabilities the platform could have in optimising their returns, but were unsure of the best way to target their audience on the platform.
By carrying our intensive competitor analysis we were able to benchmark any perceived opportunities that we believed motelrocks could capitalise upon, and discussed all the different options available to them and weighted their effectiveness towards meeting their objectives.
We ensure all adverts with any campaigns ran on TikTok are tested to ensure frequency and balance in order to hit the brands target KPIS. This enables us to track and report on any successes and changes that need to be made.
SHORT TERM RESULTS, WHEN COMPARED TO OTHER SOCIAL MEDIA TRAFFIC SOURCES HAS SHOWN A 16% REDUCTION OF CPA, CPM AND CPC
With more than 800 million active users worldwide, and a market less saturated with adverts that its older counterparts, TikTok presents an enormous opportunity to advertise.
If you’d like to learn more about how to harness your businesses potential and capabilities on the platform, contact us today for a free consultation.